Coaches help their clients advance towards specific professional goals.
These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization.
It provides positive support, feedback and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioural changes through psychometrics or 360-degree feedback.
Business coaching is also called executive coaching, corporate coaching or leadership coaching.
Professional coaching uses a range of communication skills (such as targeted restatements, listening, questioning, clarifying etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.
Life coaching is the process of helping people identify and achieve personal goals.In some countries, there is no certification or licensing required to be a business or executive coach, and membership of a coaching organization is optional.Further, standards and methods of training coaches can vary widely between coaching organizations.The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioral changes about, while aiming for lowered health risks and decreased healthcare costs.According to the NSHC, health coaches are qualified "to guide those with acute or chronic conditions and/or moderate to high health risk", and wellness coaches provide guidance and inspiration "to otherwise 'healthy' individuals who desire to maintain or improve their overall general health status".