Yik Yak, an anonymous network modeled on bulletin boards, was valued at up to 0 million this year after becoming popular at schools.(The new Secret design has clear similarities to Yik Yak, which also has a text-based feed and emphasizes location.) Whisper, which has focused on sharing its anonymous posts with media companies, is reportedly valued at closer to 0 million.Before, every post was broadcast to the entire Secret network, then filtered into "friend" and "explore" feeds.Now you see at least two feeds: secrets from your friends, and secrets from your city or school.Gone are the slow-loading square photos overlaid with words; in their place is a Twitter-like feed with snippets of text.You can still add a photo to your post, but it appears in a circular thumbnail next to the text.But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.
But it feels more like instant messaging than trading emails; Secret alerts you when someone begins typing in response to one of your private messages, and highlights their avatar when they are present in the chat."It’s more important what is said than who said it.Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.And Whisper found itself embroiled in scandal after asked for an update on its progress.To its credit, Secret has mostly avoided troubles like these.