In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.
It was announced in February 2009 that Match.com's European operations would be sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.
People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.
The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
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In late 2005, in the United States entered into a strategic partnership with Dr.
Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.